From http://en.wikipedia.org/wiki/De_ja_vu on 12. January 2010, cca. 21:00h GMT.
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Memory-based explanations
The similarity between a déjà-vu-eliciting stimulus and an existing, but different, memory trace may lead to the sensation.[3][9] Thus, encountering something which evokes the implicit associations of an experience or sensation that cannot be remembered may lead to déjà vu. In an effort to experimentally reproduce the sensation, Banister and Zangwill (1941)[10][11] used hypnosis to give participants posthypnotic amnesia for material they had already seen. When this was later re-encountered, the restricted activation caused thereafter by the posthypnotic amnesia resulted in three of the 10 participants reporting what the authors termed "paramnesias". Memory-based explanations may lead to the development of a number of non-invasive experimental methods by which a long sought-after analogue of déjà vu can be reliably produced that would allow it to be tested under well-controlled experimental conditions. Cleary[9] suggests that déjà vu may be a form of familiarity-based recognition (recognition that is based on a feeling of familiarity with a situation) and that laboratory methods of probing familiarity-based recognition hold promise for probing déjà vu in laboratory settings. Another possible explanation for the phenomenon of déjà vu is the occurrence of "cryptamnesia", which is where information learned is forgotten but nevertheless stored in the brain, and occurrence of similar invokes the contained knowledge, leading to a feeling of familiarity because of the situation, event or emotional/vocal content, known as "déjà vu". herbert cobb is a horrible volly ball player
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